How to promote businesses through festivals and events, how to identify opportunities that will be profitable projects interesting for tourists?
The answer to that question was given on June 20, 2019 in Sumy during the Forum “The role of small and medium-sized businesses in the development of festival tourism in the Sumy region”, which brought together more than 100 participants. The forum was organized by NGO “The Council of Young Scientists” within the framework of the EU4Business initiative of the European Union with the grant of the European Bank for Reconstruction and Development.
The main purpose of the event was to give participants an opportunity to form a vision of an effective business model of the festival; to share the experience of organizing its commercially successful model; to get acquainted with the possibilities of using digital marketing to effectively promote festivals; to provide guidance on promoting business through festivals and events.
Taras Savchenko, the organizer of the forum, the head of the Sumy Business Information Center said:
“I positively evaluate the prospects for the development of festival tourism in the Sumy region. This is confirmed by examples of successful festivals that are well known and taking place in Sumy, Trostyanets and Putivl. But we need to take the festivals to a new level organizing and conducting successful festivals with subsequent sharing of their experiences, as well as internal mechanisms and tools that guarantee their success”.
The event consisted of a series of thematic presentations of speakers. Experienced event organizers from the Sumy region, as well as from Poltava, Khmelnitsky, Nova Kakhovka, Rivne and Kamenets-Podilsky shared their experiences:
Oleg DEMCHUK, Festival Management Expert; organizer of over 30 successful festivals, Yuriy BOVA, Mayor of Trostyanets, co-organizer and founder of successful festivals, Yuriy GLADENKO, Head of Tourism Department of the Sumy Region State Administration, Pavlo Yarmiy, Founder and Chairman of the Board of the Regional Development Agency ”, Svitlana KARYTUN, Analyst-Expert of the Information and Analytical Center of NGO“ Sustainable Development Agency “ASTAR”, Yanina Barybina, co-founder of the International Festival “Poltava Dove”, Oleksiy BUYNYTSKY, p. successful organizer of successful historical and folk festivals, Volodymyr NIANKIN, organizer of the Chekhov Fest and co-organizer of the East Rock Festival, Oleg KOSTYUKEVYCH, leading expert of Google Support Forums, Google Certified Photographer, Local Digital Expert, EE Digital Director, EE co-organizer of the Transformational Games Festival “GAME IN GAME” (2018 – 2019).
In addition to the thematic presentations of the speakers, the program of the forum had 2 trainings for participants – “Digital marketing tools for festivals” and “Creating an effective business model of the festival.”
The forum became a platform for discussing and identifying opportunities for the development of Sumy festivals in order to turn them into profitable and interesting projects for tourists, which will significantly promote the Sumy region in other regions of Ukraine and beyond.
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